Ulster University

Mark Case and Mary Trainor-Nagele

  1. Wednesday 11 March
  2. 16:00
  3. Ulster University, Belfast Campus, York St.

Mark Case is the Co-Director of Whitenoise, a multi-award winning agency with a broad range of creative services including brand development, corporate identity, print design, video production, motion graphics and CGI.

Mark studied at York College of Art and along with his business partner he has overseen the growth of Whitenoise from a fledgling design practice set up in 2000, to Northern Ireland’s leading and largest design studio.

Mary Trainor-Nagele is the Director of Arts & Business. She was previously the Head of Marketing & Development at the Ulster Orchestra, Lyric Theatre and the Grand Opera House.

Arts & Business generates creative partnerships between business and the arts. It identifies and promotes opportunities for collaboration between the creative and commercial worlds in the belief that the arts have the power to transform and change lives on both an individual and corporate level. It is a membership organisation with subscribing organisations from both the arts and business communities.

Whitenoise and A&B have together established a strong partnership. Over the past three years they have developed an extensive suite of marketing material for A&B, illustrated most recently with the Allianz Arts & Business NI Awards which involved an iMag, animation, event branding, a Belfast Telegraph special supplement, film promotion, and extensive print material.

Mary and Mark will discuss how their working partnership has developed, retaining their creative integrity whilst meeting their commercial needs.

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